Within 90 seconds, a person is able to make a judgement based solely on an object’s visual presentation. In 90 seconds, you have the opportunity to create a distinction between you and your competitors, present your brand’s promise, and elicit a powerful emotional response to who you are. Using the right color goes beyond the scope of a mere visual interest; using the right color can influence reception, increase brand recognition, and command attention. The impact of color is instantaneous and understanding the psychology of how it works is vital to creating a positive and memorable impression.