Interacting with Google In-Page Analytics

posted by scales on 11/8/11

Visualizing user interaction has always been an important step in understanding exactly how people are engaging our websites. There’s something humbling to a web designer to see where people click and what users do when they're actually on your website. We pride ourselves in being user experience (UX) design experts, but there are always surprising results when you can actually see the usage data. Why didn't they click that button? Why are they using the footer navigation and not the top menu? How could they miss that call to action? Why are they trying to click the banner image?