All posts in UX design

User Personas in Web Design

posted by scales on 11/30/12

When you think of personas, you may think of a person in the real world or a character from a book. What you may not know is that personas can be applied to web design as well! A persona is a user experience research tool that creates a fictional character to help represent what a real user might actually be like. The persona represents goals, characteristics and inspirations of a real group of particular people. This allows the design team to make a website that will be more accurate and a lot more user friendly!

Interacting with Google In-Page Analytics

posted by scales on 11/8/11

Visualizing user interaction has always been an important step in understanding exactly how people are engaging our websites. There’s something humbling to a web designer to see where people click and what users do when they're actually on your website. We pride ourselves in being user experience (UX) design experts, but there are always surprising results when you can actually see the usage data. Why didn't they click that button? Why are they using the footer navigation and not the top menu? How could they miss that call to action? Why are they trying to click the banner image?

Maximizing UX Through Design

posted by scales on 12/16/10

Coined in 1896, the architects’ credo “form (ever) follows function” has a surprising influence on web aesthetics and architecture. The idea is that a building or product should be designed to suit its primary function, allowing a person to recognize and use the device with an almost instinctive understanding.