posted by scales on 9/28/10
With the roll out of Google Instant, many users have enjoyed the benefits of real-time predictive queries. A smarter, faster search engine helped fine tune searches immediately, resulting in users no longer having to rely on a search-refine-search cycle. Not only do users have access to more relevant results, they also no longer have to commit to a query. With Google Instant suggesting results, a user can refine their search immediately by looking into queries they previously hadn’t considered. Now that the first page of results is ever changing, how can your business adjust? It’s simple: optimize your site and reap the benefits of adapting to new search trends.