Thanks to new A/B testing tools and email marketing automation systems, marketers are now able to test different subject lines, call-to-action buttons, imagery, copy wording, and color schemes with the same audience at scale.

You may have a great email open rate and a great click-through rate, but how many of those people are actually converting on the primary action you want them to take?

YouTube is the second largest search engine and second most trafficked site. If you're not promoting your video content on YouTube for B2B, you're missing a huge opportunity to reach potential customers.

Did you know that you can learn all about the keywords that your competitors are using to rank higher on search engines and generate organic traffic and customers?

A how-to guide on building and managing local citations by standardizing how you build out business profiles so that they're consistent and easy to maintain.

95% of job seekers consider employer brand when applying. 69% of candidates would turn down an offer from a bad employer. Employer brand is all about perception.

Lead nurturing is the process of supporting, engaging and building relationships with prospective customers through relevant information at each stage of a buyer's journey.

In the marketing world, content marketing is a huge buzzword. It's a great way for businesses to speak directly to their customers and help them find solutions or answers. And that's what builds trust, which then turns into conversions. But what about in B2B industries?

Whether people want to go out for dinner, spend the weekend hiking, blow off some steam bungee jumping, or want a new lipstick supplier for their beauty store, reviews will tell them where to look and whether those places are worth their time and money. Internet reviews run the world!