5 tips for selecting a digital marketing agency

Hiring a digital marketing agency is no small task. Nor does it have small consequences if you choose the wrong one. As most business owners can attest to, hiring a digital marketing agency is like hiring an extension of your team, as there is a lot of time, money and collaboration that goes into it.

That’s why finding the right one is so crucial to meeting your goals and ensuring your hard-earned dollars are actually being used to invest in your company. At Designzillas, we’ve crafted a list of tips we believe any client can use when considering their marketing agency candidates and include:

1. FIND OUT IF THEIR OFFERED SERVICES ALIGN WITH YOUR BUSINESS’S NEEDS.

No matter what types of services an agency offers, if they don’t help better your own company’s needs, then what’s the point? A full-service marketing agency doesn’t always ensure it offers all the services you’re looking for. So be selective and ask a lot of questions to make sure you know exactly what to expect and compare it to exactly what you need. Moreover, the services offered should always be strategic and aimed at bettering your business as a whole. Make sure they can show you exactly what their strategy is and what results they’re aiming for while completing those services for you.

2. RESEARCH THE TYPES OF TOOLS THEY USE.

types of digital marketing tools

Successful marketers have a handful of must-have tools used to help them research, track data and stay strategic with their marketing efforts. As a digital growth agency, Designzillas has its own toolbox of essentials used to do all that and more. Popular tools for digital marketing agencies include HubSpot, Google Analytics, SEMrush, BuzzSumo and more.

3. SEE IF THEIR WAY OF COMMUNICATING WORKS FOR YOU.

digital marketing agency communication

Some business owners like to be fully submerged in their marketing campaigns. Others like to stay minimally involved. The majority usually falls somewhere in the middle. But no matter what your preference, there should always be transparency and open communication offered by the agency right from the start. A way of determining this is to ask them directly: “How often will you be communicating the results of my campaigns to me?” or “Will I be receiving a monthly report?” or “How will you handle less favorable results for my campaign?” If their answers aren’t in line with your expectations, it’s time to look elsewhere.

4. LEARN MORE ABOUT WHAT THEIR CUSTOMER SERVICE IS LIKE.

digital marketing agency customer service

Many digital marketing agencies are great at providing the services you pay for. But do they do anything additional to delight their clients afterward? Unfortunately, the answer is “no” more often than not. If you value great customer service, seek out an agency that makes sure you’re taken care of, and then some. You'll feel reassured knowing your agency knows what it means to be a great partner. Your team should always feel like people, not just a number.

5. ASK YOURSELF: “CAN I SEE MY COMPANY WITH THIS AGENCY LONG-TERM?”

As mentioned above, hiring a digital marketing agency should be treated like hiring an extension of your team rather than a separate entity—it’s a long-term relationship that has to be open and transparent to work at its best. But more importantly, it has to be one your team just vibes with. One that respects your ideas, that gives you both positive and constructive feedback when necessary, that makes you the right promises (and keeps them), that’s trustworthy enough to make important calls for your campaign, and that truly cares about seeing your business grow.

Selecting a digital marketing agency can be challenging. Use our helpful tips for making a well-informed decision.

 

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Author

Danielle Irigoyen

Always armed with a chai tea latte, Designzillas' Marketing Lead—Danielle—has strategy, prioritization and goal-based decision-making down to a science. 

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