We get it.
You want to grow your business through smart marketing, but you don’t want to spend a fortune on the tools you need. Lucky for you (and the rest of us) there is a place that helps satisfy our marketing needs that won’t cost us a dime.
Our friends at HubSpot have a multitude of ways to help you grow your marketing skills and use innovative tools without you having to spend a single dollar.
We’ve compiled a list of six of their most useful ones:
The first step in growing your marketing skill is additional training. There is no such thing as being too knowledgeable or educated in your chosen path. The academy not only offers training videos, but it also offers opportunities to be certified in various programs—setting you as a ferocious marketer apart from the rest of the herd.
The HubSpot Academy offers free certifications in:
- Inbound Marketing
- Email Marketing
- Content Marketing
- Growth Driven Design
- HubSpot Design
A perfect compliment to the HubSpot Academy! Be sure to utilize the HubSpot Marketing Resources Library to access an unparalleled amount of information designed to help you in your marketing ventures. The library has guides that cover everything from content marketing to website redesign to video creation for social media. If you need help on a particular topic, check HubSpot’s Marketing Library first.
Building off the last tool, HubSpot Analytics allow you the following features:
- Observe how many times a lead visits a page before they buy
- Spot trends in the navigation of your site
- Learn which pages are driving the most conversions
- Use these metrics to drive more conversations
HubSpot’s Lead Generation Software allows you to access information about your leads, thus enabling you to identify qualified leads quicker and move them further through the buyer’s journey. Once a lead submits a form, you will be able to connect with them on an extremely personalized level. You’ll know exactly what pages a lead has visited and what they are interested in.
On a scale of 1-100, what grade would you give your website? Why? Well, HubSpot has a website grader that grades your site on four categories:
Decks from INBOUND
Hearing about growth-driven design for the first time? Learn more about the three pillars of GDD and how this methodology can help you solve your greatest marketing challenges.