Ahh… It’s finally Friday morning. You’re in the middle of mass-deleting countless emails when something catches your eye. “Hi, I’m Steve from 123 Website Monitoring Company and We’ve Noticed Your Website Performance Might Be Suffering.” *gasp*
When you get a surprise email about your website performance from an unknown sender, how can you fact check the source to ensure it’s legitimate? And if it’s correct, how can you spruce up your site to boost your performance?
Fact Checking Your Website Performance
Where can you turn to see how your website is doing? Whether you’ve received a strange email warning or not, HubSpot’s Website Grader is the tool for you. Plug in your website and an email and BAM! Your results are instantaneous!
The Website Grader will show you how your website did in four categories: performance, mobile, SEO and security. Performance, mobile and SEO are rated on a scale of 1-30 and security is ranked on a scale of 1-10.
- Performance: This will show you your page size, requests and speed, as well as suggest ways you can improve those areas.
- Mobile: This will analyze your site’s mobile responsiveness and viewport.
- SEO: This section will explain how well your site is understood by search bots and shows you the strength of your page titles, meta descriptions, headings and sitemap.
- Security: Lastly, this will tell you if your site is secure through an SSL certificate.
At the bottom of your analysis, it’ll let you know what areas you should work on and how to improve them! Website Grader is a trustworthy way to gauge how your website is performing and narrow down where improvements should be made.
There are also several other great tools to use when testing different aspects of your website performance:
- Google Analytics: Page download time, page load time, server response time and more.
- HotJar: User behavior, clicks and functionality.
- Unbounce: A/B page testing, real-time data, dynamic text replacement and more.
- SEMrush: Backlinks, advertising research, keyword research, etc.
- Screaming Frog: Broken links, metadata, duplicate content, etc.
So, if you’ve collected all this data and discovered your website truly isn’t performing as fabulously as you’d like, what can you do to improve it?
Ways to Improve Your Website Performance
Improving your website performance and speed can get you extra visitors, longer engagement and essentially, more conversions! But how much could these small tweaks actually help your website? Well, according to KISSmetrics, just ONE second delay in page load time can impact your website by resulting in a 7% drop in conversions!
With almost half of consumers expecting less than a 2 second load time, the race is on to get your website up to speed! Here are just a few great ways to give your site a boost.
Drop It Low: Along with actually loading fast, your website should start loading quickly! Keep your TTFB below 200 ms for best speed.
Master Mobile: Avoid losing visitors due to slow mobile load time! It’s a good idea to keep your website mobile first and loading quickly on mobile. Check your mobile load speed with Google’s helpful tool. Then optimize your user experience, SEO and readability for mobile, along with creating a mobile version of your site.
Keep It Direct: Use a tool like Screaming Frog to find all the redirects on your website and remove any unnecessary requests to narrow down on the HTTP slowdowns.
Be a Good Host: Is your website hosted using the best possible outcome? Review your hosting and ensure this isn’t holding back your website’s speed.
Though they may seem small, these things add up and can really lend a hand to your website speed! Which means… more conversions for you!
If you’re looking to take your online presence to the next level, we’d love to help. Schedule a consultation with our team—We’d love to chat with you!
Hearing about growth-driven design for the first time? Learn more about the three pillars of GDD and how this methodology can help you solve your greatest marketing challenges.