In the digital world, knowledge is power. Using tools to review your website's analytics helps you know how well (or poorly) you're being found online and can point you in the right direction to make strategic improvements that are based on real data. So if you aren’t analyzing data, as the saying goes: "you don’t know what you don’t know.”

The biggest web analytics platform out there is Google Analytics. However, if you’re new to the Analytics world, you may need some help getting started. That’s why we’ve put together your step-by-step guide to adding a user to your Google Analytics account.

When Do You Need to Add a User to Analytics?

You’ll need to add a user to your Google Analytics account if a third party is going to be looking through your website’s traffic. You should only add people you know to your Analytics account, such as your agency partner or people within your business’s own marketing department.

Once you’ve added a user, they’ll be able to access your website’s traffic and data. They can drill down into specifics and analyze your data. Adding a user is quick and easy.

Google homepage for a new user

How to Add a User, Step by Step

Before you do anything, you’ll first need to sign in to your Google Analytics account. If you don’t have one, it’s easy to set one up for your website and add a tracking code. Once you’re signed in, adding users is a cinch. 

You can add as many users as you need to at the account, view or property levels. This simply means you can add users to different levels of your Analytics account. So, if you add a new user at the account level, they’ll be able to see everything. But if you add them to a view, they’ll only be able to see that view of a website’s traffic.

Remember: Before you add a user, you’ll need their Google (Gmail) email address.

How to add users to Google Analytics and choose permissions

To add a user:

  1. Click “Admin” and access the account, property or view where you want to add a user.
  2. In the account, property or view, click “User Management.”
  3. In the Account Users list, click + and “Add new users.”
  4. Enter the email address of the new user’s Google account.
  5. Choose “Notify new users by email” so the new user receives a message.
  6. Select the permissions you’d like to set for the new user.

Once the new user receives the message, they’ll be able to view your website’s traffic and Analytics data. You’ve successfully added your new user!

Editing a User’s Permissions

You can edit a user’s permissions at any level. Permissions are exactly what you think they are—they restrict or enable users to view and change certain data. This can be helpful if you want certain members of your marketing team to be able to look at your Analytics data, but only want them to view certain things.

View of an existing user permission menu in Google Analytics

To change a user’s permissions:

  1. Click “Admin” and access the account, property or view where you want to add a user.
  2. In the account, property or view, click “User Management.”
  3. Use the search function to find the user you’re looking for and whose permissions you want to edit.
  4. Once you’ve found the right user, you can change, remove or add their permissions as needed.
  5. Click “Save.”

Once you’ve saved the permissions, you can still go back and change them if you need to later. 

Know Thyself, Know Thy Data

Knowing as much as you can about your website’s traffic will help your business’s digital presence and your growth overall. It’s worth the time and investment to pay close attention to what’s driving traffic to your website. Google Analytics is an ideal tool to get started with for just that, and partnering with experts who know the tool inside and out can help guide you through the platform. You’ll be well on your way to digital domination in no time.

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As a leading digital marketing agency in Orlando, Designzillas’ purpose is to create ferocious online presences for every client and to build strong client-partner relationships.

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