It's the hip-hop-happiest time of the year, or at least it is for Central Florida businesses. As we embark on spring break, one of the busiest seasons for the Orlando area, businesses are preparing for a surge in tourism.
According to AAA, Orlando is ranked as the spring break capital of the world. Yes, the world.
Central Florida is expecting to welcome 2.9 million visitors in the tri-county area, which includes Orange, Osceola and Seminole counties.
Outside of the "Big 3" (Disney, Universal and SeaWorld), there are so many activities and attractions for families, couples and business travelers to take advantage of.
With that being said, most travelers are meticulous in planning out their vacation. Online research is usually the first step. With people traveling from across the globe, it’s important for tourists to explore their options in the months leading up to their trip. Travelers want to know what there is to do, how to get there and understand the cost of what’s included. If they’re lucky, they can even book online to save money and avoid long lines.
The businesses best set up for success are the ones who are making the vacation planning easy for travelers. Businesses should have websites that engage the type of tourists they want to attract. Offerings and services should be easy to understand. The information travelers want to see should be presented in an engaging and mobile-friendly way.
If someone is researching a destination they've never been to, the website and Google reviews are going to serve as the deciding factor in whether a place is worth visiting or skipping. If you look cheap, your attraction may come across as unsafe, untrustworthy or just outdated. If your website doesn’t load fast, users will search for the next available option. And let’s be honest, on-the-go travelers don’t want to interact with a mobile-unfriendly website. They’re on vacation and they don’t plan to waste any time waiting around to learn more about your business.
With almost 3 million visitors headed our way, smart businesses are the ones thinking about their customers and providing an optimal user experience online. The truth is, you don’t need a massive website. Quality over quantity. Why not focus on reimagining the areas that matter most to your visitors? Your website should be their first experience with your attraction, but not the last.
Curious as to how your brand can reap the benefits of a high-performing user experience? Head over here and let’s set up a time to chat over coffee.
Spring Break Hot Spots
Here’s our list of some of Central Florida’s best-kept secrets to check out this spring break, compiled by our ferocious hospitality experts:
An inexpensive, loaded-with-rides, free-parking kind of place. And if Mom is just there to hold the drinks, she doesn’t even have to pay!
A thrilling airboat experience! See some of Florida's massive gators, along with an assortment of flora and fauna in Cypress Lake. Plus, they have a wildlife park with cool critters like lemurs, zebra, sloths and other exotic animals.
Stroll the streets of what many call a "slice of Europe,” tucked away in suburbia. Brunch at one of the quaint cafes, shop at the locally owned boutiques, enjoy the famous Scenic Boat Tour on the Winter Park chain of lakes or explore the Morse Museum that houses the largest collection of Louis Comfort Tiffany works in the world. If you’re looking for locals, this is where we hang.
If you’re looking for high-quality fun that doesn’t require a full day, check out these cutting-edge escape game rooms. They're filled with brain-teasing challenges that will definitely have you scratching your head. Don’t underestimate the Pirate Adventure, and if you're feeling fearless, try escaping The Collector in under 60 minutes.
Shop till you drop, with hundreds of the name-brand stores like Adidas, Bath & Body Works, Banana Republic, Coach, Converse, Gap, Ralph Lauren, Victoria's Secret and more!
This 150-acre interactive theme park is perfect for families with toddlers to teens. Over 50 rides and shows, plus attractions centered around everyone's favorite brightly-colored and designed-for-all-ages building blocks.
Dine with an astronaut, buckle up for the Shuttle Launch Experience and marvel as you take in the magnitude of the 363’ Saturn V Rocket. If you’re lucky, you just may witness a live rocket launch. KSC provides the closest public viewing from the Center and Cape Canaveral Air Force Station.
This is the perfect option for an inside activity to cool off. With four floors of exciting exhibits and live programming, this is a great option to inspire interactive learning whilst on vacation. Mindbenders Mansion will be taking the stage this spring break.
This beautiful botanical oasis is just a short hop from Downtown Orlando. They have story time for kids, traveling exhibits, the best annual plant sale every March and movie nights on the lawn.
Connected to the Florida Mall, this multi-level venue has 26 hands-on attractions. After a little shopping at the mall, get lost in 70,000 sq. ft. of indoor playground, where coloring outside the lines is always part of the plan. We enjoyed creating our very own Designzillas green crayon at this one-of-a-kind attraction!
This spring break, tickets are as low as $15 to check out hot teams like the Houston Astros, who play at Osceola County Stadium, or the Atlanta Braves, who play at ESPN Wide World of Sports Complex at Walt Disney World.
This natural spring is known as Central Florida’s favorite watering hole. There's lots to enjoy at this family-owned and -operated recreation hot spot. Experience the wildlife, go for a canoe ride, kayak with a friend or get a little workout on the water via paddleboard.
So whether you're enjoying spring break in Orlando with the family or your college buddies, be sure to check out some of our neighbors at these incredible attractions!
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