Winning at Halloween is simple:
- Provide tasty and satisfying treats to costumed kiddos, or...
- Be prepared for late-night tricks from those dissatisfied with your offer.
The National Retail Federation is estimating shoppers will spend $2.6 billion on Halloween treats this year. Most families buy a bag or two with only one type of candy. They give this out to every costumed kid who rings the doorbell, which usually leads to formal candy negotiations between siblings at the end of the night.
In fact, kids have to put in real work to get all their favorite flavors covered! Sometimes, they have to search even beyond their own neighborhood to get the right mix in their bags.
Shockingly, you may experience the same scenario in searching for the right-fit digital agency.
But as a business, you don't have time to go from house to house, freelancer to freelancer to get one treat from each. It's inefficient and ineffective—and you can't afford to settle on one flavor. You have a diversified palate and need a wide variety to satisfy your craving.
Luckily, you're not the first business to set out upon this digital-flavor quest. Most businesses are asking the same questions:
- Where do we start?
- What tactics should we be using to meet our goals?
- Who should we partner with?
- How many pieces of candy can I eat before I regret everything?
OK, maybe not that last one. But, when it comes to agency partnerships, one of the biggest benefits businesses are getting, is the variety pack. A candy cauldron. A coven of experienced digital designers, developers and marketers who can get the job done accurately and efficiently.
While every agency’s variety pack may differ, here's what you can expect in our bag of goodies:
Reese's Peanut Butter Cups
The Digital Strategist is our warrior who examines user data, audits site performance and crafts a cohesive plan that directly aligns with your business goals. Who doesn’t love a little peanut butter and chocolate combo?
Our Inbound Marketers get in the mindset of your prospective customers—where to find them, how to communicate with them and how to convert them. Somebody has to bring the heat and offer a warm welcome with your brand and unique value proposition.
AKA the most creative and colorful tribe member working to help tell the story of your brand and connect with your users. The UX Designer's goal is to not only make you look good but to also create a positive user experience that intuitively guides visitors toward their desired action on your website.
Just as candy corn is a staple of Halloween, the Front-End Developer is the foundation of an agency that ensures the design functions as it’s intended. Great development sometimes goes unnoticed, but you can always tell when something's not working.
As the rainbow cheerleader of the pack, Project Management keeps the work on schedule, removing roadblocks and ensuring everyone has what they need to deliver sweet success.
Your velvety-smooth voice of client advocacy is here! Your dedicated Account Manager is here to ensure we always have the “why” behind the work we are producing on your behalf. As your digital growth partner, your goals are our goals and we know we can achieve greatness when we stay in alignment.
Putting a Wrapper
on the Myths
Truth be told, no single piece of candy has it all. While you may want a little sweet, you also need a little sour, a little salty, creamy and some dark chocolatey-ness to round it all out.
If you’d like to see some more eye candy, treat yourself to some of our recent work.
And one last tip: avoid the Good & Plenty, Tootsie Rolls and unmarked black and orange wax-paper-wrapped whatchamacallits! Sometimes the, “best bang for your buck,” is probably gonna taste like, "yuck."
Signing Off With Some Sweet Halloween Facts
Did you know?
- 172 million Americans celebrate Halloween.
- Nearly 1/4 of all Halloween purchases are made online.
- Among those who celebrate Halloween, 95% will purchase candy.
- They will also spend about $25 on average.
- Most Halloween shopping is done the first two weeks of October.
- In Oregon, full-sized candy bars are the norm for trick-or-treaters to receive.
- Over 50% of parents stash some Halloween candy to enjoy later in the year! (You're not alone.)