As a manager, it’s critical to invest more in your people and in turn they will invest in you. Isn’t it time to invest in your hardest working employee—your WEBSITE?
Your website is the face of your business and represents your brand to the world.
If you look outdated, your brand is assumed to be outdated. If you look polished, your brand will attract more business.
Make sure that it’s well dressed, looking sharp, and representing you well.
So why exactly does your website deserve a raise?
1) Works 'Round the Clock
Your website is working 24-hours-a-day to service your prospects, clients, employees—anyone in the world. It doesn't take PTO, doesn't go on vacation and doesn't bother with smoke breaks.
2) Selling While You Sleep
The best part about? It's selling while you sleep. When the rest of your team is going home for the night, your website is kicking ass telling your story, generating leads and helping to nurture those leads into new customers.
3) The Face of Your Business
Your website is the face of your business. It's how the rest of the world perceives your brand and your business. There's no such thing as a bad day—it provides your visitors with an authentic, consistent experience.
4) Knows Your Products and Services Better Than Anyone Else
Let's face it, your website knows your products and services better than anyone else. It never screws up it's message—it's communication is always consistent.
So, if you’ve been passing up your best employee for that well deserved raise, maybe it’s time to reconsider. I can assure you, investing back into your website will generate tremendous returns.
If you need any help with recommendations, quick wins or planning an overhaul—please feel free to reach out. I’m here to help!
Hearing about growth-driven design for the first time? Learn more about the three pillars of GDD and how this methodology can help you solve your greatest marketing challenges.