5 MYTHS ABOUT INBOUND MARKETING

As the marketing industry shifts toward customer-centric digital strategies, there are a lot of misconceptions about how easy or how difficult this may be. But don’t be fooled by these inbound marketing myths.

Inbound Marketing Myths

MYTH #1: INBOUND MARKETING IS FOR EVERY BUSINESS.

Running an inbound marketing campaign is expensive and it may take a while to see results. From software fees and writing blog posts, to constantly monitoring data and more, there are many steps in the inbound process that some business owners might not have the resources for. If you still believe that Inbound Marketing is right for you, you can hire a firm like Designzillas to manage your Inbound Strategy for you, which can help you focus on your business while generating leads.

MYTH #2: INBOUND MARKETING IS AS EASY AS HAVING A BLOG.

While a blog is a major piece of the inbound puzzle, it won’t be as effective as it can be without an inbound strategy surrounding it. A full inbound strategy includes SEO efforts, creating a buyer’s persona and journey, and other tactics that might not necessarily be content driven.  An inbound campaign is complicated, and its okay to reach out for help if you want to know what a full strategy can look like.

MYTH #3: INBOUND MARKETING IS A REPLACEMENT FOR SEM EFFORTS.

SEM can be a great inbound marketing booster if used in the right way. If you want to push a ton of traffic to a specific blog post that has been performing well, purchasing a PPC ad for this blog can quickly boost leads and conversion.

While inbound marketing can get you in front of the right customers searching for solutions to their problems, PPC ads can help you appeal to customers looking for alternatives or even those who haven't entered the sales funnel yet.

Inbound Marketing Myths

MYTH #4: INBOUND MARKETING WILL GENERATE QUICK, QUALITY LEADS.

Although inbound marketing can generate more active leads who might be ready to purchase your product or service, passive leads will still need to be nurtured by your sales team. These leads will be more educated on your business, giving your sales force a platform to create quality relationships with potential customers. This is very important for businesses looking to create long-term partnerships with their customers. If your businesses is looking to enhance their relationships with new customers, inbound is for you.

MYTH #5: INBOUND MARKETING EFFORTS CAN BE MANAGED BY ONE PERSON.

An effective inbound marketing campaign requires the brainpower of many marketing professionals, all with a different set of skills that each benefit the campaign as a whole. Content developers, strategists, analysts, graphic designers, project managers and more are all required to implement a successful inbound strategy. If your business doesn't have a team that can carry out these tasks, we are here to help!

Have any other questions about inbound marketing? Feel free to reach out to me at [email protected].

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Author

Nick Osler

Designzillas’ Account Manager and most organized Zilla in the office, Nick heads the partnership and communication with each of our amazing clients. 

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