Google’s Phasing Out Smart Shopping Should You Make the Switch to Performance Max Now?

As Google sunsets Smart Shopping in favor of Performance Max, should you make the switch now, or wait for Google to update your campaigns automatically?

Annie Lovelock

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Google’s Phasing Out Smart Shopping for Performance Max

Learn Conversion Marketing & Boost ROI Introducing: The Conversion Academy

Introducing The Conversion Academy — an expert-led educational platform that teaches conversion marketing tactics to take your strategy from average to APEX.

Annie Lovelock

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Learn Conversion Marketing & Boost ROI With The Conversion Academy

How to Increase Conversions and SQLs Through Data Marketing Intelligence

Learn how we use data marketing intelligence to boost conversions for our client partners to get higher quality leads by leveraging your users' data attributes.

Amber Stamatakis

A human hand shaking the "hand" of an AI machine.

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How to Increase Your Conversions and SQLs Through Data Marketing Intelligence

Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Google will transition from Universal Analytics to Google Analytics 4 in the summer of 2023. Here’s how you can prepare today.

Madeleine M.

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Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Conflict & Cybersecurity What International Tensions Could Mean for Your Digital Security

Learn how escalating tensions between Russia and NATO allies may impact U.S. businesses and how you can improve your cybersecurity to avoid data breaches.  

Annie Lovelock

Individuals interacting with a digital map of the world for cybersecurity

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Conflict & Cybersecurity: What International Tensions Mean for Your Business

Everything You Need to Know About the StoryBrand Framework

Struggling to communicate to prospects in a way that compels them to take action? The StoryBrand Framework is a great tool to clarify your brand's message and entice users to convert online. Here's everything you need to know about StoryBrand to get started.

Madeleine M.

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StoryBrand Framework: Everything You Need to Know

Email Marketing: 8 Ways to Improve Your Email Marketing Conversion Rate

You may have a great email open rate and a great click-through rate, but how many of those people are actually converting on the primary action you want them to take?

Tina Fleming

Email Marketing Conversion Rate

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How to Improve Your Email Marketing Conversion Rate

HubSpot Agency Partner CRM B2B Best Practices to Power Up Your Marketing Strategy

B2B marketing and B2C are two entirely different beasts. Try these CRM best practices to take your B2B strategies to the next level!

Eloise West

CRM B2B Best Practices to Take Your Strategies to the Next Level

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CRM B2B Best Practices to Power Up Your Marketing Strategy

Disabled Access Credit (Section 44) IRS Will Pay You $5,000 for Website ADA Expenditures

If you've been waiting for a sign to update your website, this is it. Under the Disabled Access Credit, the IRS will pay $5,000 for web accessibility modifications.

Chris Archer

Disabled Access Credit: IRS Will Pay You $5,000 for Website ADA Expenditures

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IRS Will Pay You $5,000 for Website ADA Expenditures

Email Marketing Conversion Rate
Tina Fleming

How to Improve Your Email Marketing Conversion Rate

You may have a great email open rate and a great click-through rate, but how many of those people are actually converting on the primary action you want them to take?

YouTube B2B Marketing Best Practices
Headshot of Danielle Irigoyen

7 Ways to Use a YouTube Channel to Build Your B2B Brand

YouTube is the second largest search engine and second most trafficked site. If you're not promoting your video content on YouTube for B2B, you're missing a huge opportunity to reach potential customers.

Competitor Keyword Analysis
Tina Fleming

Why Competitor Keyword Analysis Is Vital for Your Business

Did you know that you can learn all about the keywords that your competitors are using to rank higher on search engines and generate organic traffic and customers?

Local Citation Building
Headshot of Danielle Irigoyen

The Essential Guide to Standardizing Local Citation Building

A how-to guide on building and managing local citations by standardizing how you build out business profiles so that they're consistent and easy to maintain.

Employer Branding Strategy
Tina Fleming

How Employer Branding Boosts Your Business Brand

95% of job seekers consider employer brand when applying. 69% of candidates would turn down an offer from a bad employer. Employer brand is all about perception.

Lead Nurturing Strategies
Eloise West

The 8 Most Effective Lead Nurturing Strategies

Lead nurturing is the process of supporting, engaging and building relationships with prospective customers through relevant information at each stage of a buyer's journey.

B2B Content Marketing Strategy
Headshot of Danielle Irigoyen

Does Content Marketing Work for B2B Companies?

In the marketing world, content marketing is a huge buzzword. It's a great way for businesses to speak directly to their customers and help them find solutions or answers. And that's what builds trust, which then turns into conversions. But what about in B2B industries?

4 Proven Ways to Get More 5-Star Business Reviews
Kat Hughes

4 Proven Ways to Get More 5-Star Business Reviews

Whether people want to go out for dinner, spend the weekend hiking, blow off some steam bungee jumping, or want a new lipstick supplier for their beauty store, reviews will tell them where to look and whether those places are worth their time and money. Internet reviews run the world!

How to Design a Website for Mobile and Desktop
Juan Sanchez

How to Design a Website for Mobile and Desktop

Your website is like the storefront of your business, and an appealing design can help you attract the most visits and convert more leads.