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Job Description

We are seeking an energetic, self-motivated Conversion Rate Optimization Strategist with a deep understanding of web optimization methodologies, experimentation frameworks, and the marketing technology stack to join our team. As a creative, technically savvy, and data-driven marketer, you are passionate about conversion optimization for scalable revenue growth, with a track record of consistently exceeding goals. In this role, you will oversee key conversion points in the marketing funnel and manage and optimize landing pages, website CTAs, and lead-generating forms. You will develop and execute conversion strategies, perform A/B testing, and continually measure the performance of CTAs.

As the CRO Strategist, you will be responsible for full funnel conversion optimization, including proposing hypotheses, implementing tests, and providing measurement, analysis, and recommendations to drive continuous conversion rate improvements. You will build and manage a backlog of test hypotheses and work with the team to prioritize and schedule a roadmap of tests. You will also create a vision and strategy for new pathways to conversion, including new landing pages, sign-up optimization, in-product messaging, special promotional offers, etc.

Responsibilities

 

  • Develop and implement CRO strategies: As a CRO Strategist, your primary responsibility is to develop and implement effective conversion rate optimization (CRO) strategies that improve website performance, such as increasing conversion rates, improving user experience, and reducing bounce rates.
  • Conduct user research: You will be responsible for conducting user research to understand users' behavior, preferences, and pain points. This includes analyzing website analytics data, conducting user surveys, and performing user tests to identify areas for improvement.
  • Develop hypotheses and test plans: Based on user research, you will develop hypotheses and test plans to improve website performance. This includes identifying areas for improvement, developing A/B tests and other experiments, and monitoring test results.
  • Analyze data and provide insights: You will be responsible for analyzing data and providing insights to clients and team members. This includes identifying trends, opportunities, and areas for improvement and providing recommendations for optimizing website performance.
  • Manage client relationships: You will be responsible for managing client relationships and ensuring that clients are satisfied with the work being done. This includes communicating regularly with clients, addressing concerns and issues, and providing regular reports on the business impact of optimization efforts.
  • Work with UX and design teams: You will work closely with UX and design teams to implement CRO strategies and experiments. This includes providing feedback on designs, developing wireframes and prototypes, and ensuring that website changes align with CRO goals.
  • Stay up-to-date on industry trends: You will need to stay up-to-date on industry trends and best practices in CRO. This includes attending industry events, reading industry publications, and staying informed about changes to website design and development.
     

Requirements

  • 4+ years of conversion rate optimization or web product A/B testing experience
  • Good knowledge of SEO best practices and marketing programs
  • Highly data-driven and capable of managing multiple metrics simultaneously
  • Comfortable using Google Analytics, VWO, Excel, and Tableau to report and analyze the conversion rate
  • Love to test with different design elements and creatives
  • Excellent communication, roadmap management, and presentation skills
     

Compensation
Job Type: Full-time Employee
Annual Salary: $65,000-$70,000/Year
Bonus Potential: $500 - $2,000
 

Join Our Team

WHY WORK HERE?

As one of downtown Orlando’s leading digital agencies, Zillas has a unique way of blending creativity, professionalism and ferocity in everything we do.

Our team of dino-mite website developers, designers, marketers, strategists and analysts all take pride in our work, our reputation and our highly evolved digital skills! The Zillas team is extremely passionate about the services we offer and excited to create unforgettable online experiences for users everywhere.

  • Downtown Orlando

    Downtown Orlando

    If you’ve been dreaming of an office that’s located in the heart of downtown, then you just can’t beat ours. We’re just steps from the area’s best restaurants, top businesses and more. And with our bright, modern twelfth-floor open office space—it’s easy to want to come to work each day.

  • 24/7 Parking

    24/7 Parking

    There’s a lot to love about downtown. But let’s face it—no one loves paying for parking, especially not every day. As a DZ employee, your parking is covered by us, so you can enjoy working (or partying!) as late as you want to without having to be a slave to the parking meter all night.

  • Health Benefits

    Medical Benefits

    All salaried employees receive full medical and dental benefits, partially paid for by the company. Thinking about doing a backflip off the roof into the pool? Now you can! We cover 50% of our employee’s health, dental, life and vision insurance for the first year and 100% after one year. 

  • Culture

    PTO / Vacation

    Our team believes in the balance of working hard and playing hard. We offer paid time off and vacation days (in addition to 10 paid holidays observed) that continue to grow the longer you’re with the company. So if you get sick or simply want to take a trip around the world, we’ve got you covered!

  • Quality

    Flexible Hours

    Early bird? Great! Late riser? Also great! Designzillas is eager to get your best self at the time that you best produce. So join our team and we’ll figure out a schedule that’s ideal for everyone. We want you to work when you feel you’ll be most productive and charged up.

  • Passion

    Hybrid & Collaborative Environment

    Our team is constantly working together to create the best digital solutions possible for our clients, without being stuck in a cubicle all day. With remote work days and an open floor-plan we’ll keep your days exciting. Bring your headphones!

  • Company Events

    Company Events

    On Wednesdays, we wear pink eat lunch together! And yes, you CAN sit with us. Our company events calendar is stacked with fun in-office and after-hours events every month, so you won't have any trouble getting to know your 20+ new best friends.

  • 401k Matching & Advisory Services

    401k Matching & Advisor

    Investing in your future is important to us! Don't even get us started on NFTs... After one year with Designzillas, we offer 401k with 3% company match and quarterly allocation recommendations from a certified financial advisor.

  • Compressed Workweek

    Compressed Workweek

    The five-day workweek is soooo 1908. After four ferocious years with us, you can choose to ditch the traditional schedule and work a compressed week. Use your three-day weekends to rest up and come back refreshed!

  • Sabbaticals

    Paid Sabbaticals

    Yeah, you read that right. For every five years you spend with Zillas, we'll sponsor a fully paid four-week sabbatical (or Zabbatical, as we call it) so you can unplug, recharge and go on whatever spirit walk you've been dreaming of.