Job Description

The Digital Marketing Strategist position is a key member of each production team at Designzillas. This role is the big-picture thinker and future-focused marketer who uses data to strategize for multi-channel campaigns. The Digital Marketing Strategist works closely with clients and the team to set SMART goals and target KPIs, as well as create web and marketing strategies that help move us toward those goals. The ideal candidate has a deep understanding of the behavioral psychology behind why people buy, loves collaborating with both clients and our team members, enjoys setting and working toward ferocious goals, is capable of interpreting data from various sources, and is comfortable with high-level problem-solving.

Responsibilities

 

  • Collaborate with Account Management and Project Management to prioritize goal-focused sprint deliverables
  • Collaborate with the team to set unique SMART goals on behalf of each client based on identified business and user goals
  • Lead the persona research and user journey creation for each account and/or campaign
  • Perform competitor research to create strategies that provide a competitive advantage
  • Using data gathered by the Digital Marketing Analyst, contribute to and present reports and generated insights to clients on a regular frequency
  • Create and direct SEO, CRO and other marketing strategies (including tactics such as link building, guest blogging, email marketing, workflow automations, and paid advertising) through multiple channels to be cohesively executed by the team
  • Perform keyword research to identify target keywords and build SEO strategies that drive web and marketing content development decisions
  • Collect, analyze, document and share emerging trends and digital marketing best practices both internally and externally
  • Develop conversion-rate optimization strategies and develop a monitoring plan to execute proper A/B testing campaigns
  • Identify client needs through our kickoff process, competitive analysis and customer feedback in order to lead their team in planning sessions and recommend a best course of action
  • Establish and nurture relationships with key external client stakeholders to relay important digital insights and maintain frequent communication regarding strategy

Requirements

 

  • 3 to 5 years of experience in marketing, digital strategy or other similar area of expertise
  • Minimum 2+ years of management/supervisory/leadership experience
  • Working knowledge of Google Analytics, Google Ads, Facebook Ads, Website Heatmaps and behavior analytics tools, online visibility platforms, etc.
  • Experience with Google Tag Manager, Google Search Console and HubSpot is preferred
  • Experience building and managing integrated marketing campaigns through a variety of platforms and tools
  • Excellent organizational and communication skills with the ability to compose and present reports
  • Ability to adapt in a rapidly changing work environment with shifting priorities
  • Ability to identify problems and develop strategic plans to resolve them
  • Comfortable providing data-driven direction to key stakeholders
  • Possesses a natural curiosity for emerging marketing trends and software

Join Our Team

WHY WORK HERE?

As one of downtown Orlando’s leading digital agencies, Designzillas has a unique way of blending creativity, professionalism and ferocity in everything we do.

Our team of dino-mite website developers, designers, marketers, strategists and analysts all take pride in our work, our reputation and our highly evolved digital skills! The DZ tribe is extremely passionate about the services we offer and excited to create unforgettable online experiences for users everywhere.

  • Downtown Orlando

    Downtown Orlando

    If you’ve been dreaming of an office that’s located in the heart of downtown, then you just can’t beat ours. We’re just steps from the area’s best restaurants, top businesses and more. And with our bright, modern twelfth-floor open office space—it’s easy to want to come to work each day.

  • 24/7 Parking

    24/7 Parking

    There’s a lot to love about downtown. But let’s face it—no one loves paying for parking, especially not every day. As a DZ employee, your parking is covered by us, so you can enjoy working (or partying!) as late as you want to without having to be a slave to the parking meter all night.

  • Health Benefits

    Full Medical Benefits

    All salaried employees receive full medical and dental benefits, completely paid for by the company. Thinking about doing a backflip off the roof into the pool? Now you can! We cover 100% of our employee’s health, dental, life and vision insurance.

  • Culture

    PTO / Vacation

    Our team believes in the balance of working hard and playing hard. We offer paid time off and vacation days that continue to grow the longer you’re with the company. So if you get sick or simply want to take a trip around the world, we’ve got you covered!

  • Quality

    Flexible Hours

    Early bird? Great! Late riser? Also great! Designzillas is eager to get your best self at the time that you best produce. So join our team and we’ll figure out a schedule that’s ideal for everyone. We want you to work when you feel you’ll be most productive and charged up.

  • Passion

    Collaborative Environment

    We’re really good at playing nice with others. Our team is constantly working together to create the best digital solutions possible for our clients, without being stuck in a cubicle all day. With an open floor-plan, and a ton of team activities we’ll keep your day exciting.