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Job Description

The Senior Digital Marketing Strategist position is a key member of each agile marketing team at Designzillas. This role is the big-picture thinker and future-focused marketer who uses data to strategize for multi-channel campaigns.

The Senior Digital Marketing Strategist works closely with clients and the team to set SMART goals and target KPIs, as well as create web and marketing strategic briefs that help us meet those goals.

The ideal candidate has a deep understanding of the behavioral psychology behind why people buy, loves collaborating with both clients and our team members, enjoys setting and working toward ferocious goals, is capable of interpreting data from various sources, and is comfortable with high-level problem-solving.
 

Responsibilities

  • Create and monitor Google Data Studio Dashboards, sharing insights and opportunities with the client and team
  • Conduct client-facing consultations and presentation of campaign strategies and reports
  • Collaborate with partners to define campaign goals and targets that can be measured
  • Define and organize campaign strategies that can be reviewed and executed by the team
  • Create and assist in the execution of email marketing strategies (tools, lists, templates)
  • Create SEO strategies and participate in their execution (keyword research, pillar page creation, blog creation, on- and off-page SEO)
  • Provide strategic direction for paid media channels, including Google, Meta, LinkedIn, YouTube, Twitter, Bing & Snapchat
  • Build out web pages using existing development capabilities
  • Conduct WordPress CMS administration as needed
  • Using Google Analytics, Funnel.io and other tracking tools to evaluate performance and identify content, ad, and strategy optimization opportunities
  • Provide regular reporting of defined and managed key performance indicators
  • Comfortable in creating copy following AP Style
     

Requirements

  • 3 to 5 years of experience in marketing, digital strategy or other similar area of expertise
  • Experience building and managing integrated marketing campaigns through a variety of platforms and tools
  • Working knowledge of Google Analytics, Google Ads, Facebook Ads, and behavior analytics tools, online visibility platforms, etc.
  • Excellent organizational and written/verbal communication skills with the ability to compose and present reports
  • Ability to adapt in a rapidly changing work environment with shifting priorities
  • Ability to identify problems and develop strategic plans to resolve them
  • Comfortable providing data-driven direction to key stakeholders
  • Possesses a natural curiosity for emerging marketing trends and software
  • Experience with Google Tag Manager, Google Search Console and HubSpot is preferred
  • Minimum 2+ years of leadership experience is preferred


Tools this role uses regularly

  • Google Analytics (UA & GA4)
  • Google Tag Manager
  • Google Search Console
  • Google Optimize
  • Google Data Studio
  • Funnel.io
  • SEMRush
  • HubSpot Marketing Hub
  • HubSpot CRM
  • Klaviyo
  • MailChimp
  • Microsoft Clarity
  • Hotjar
  • OptinMonster
  • Ad Platforms: Google, Meta, LinkedIn, YouTube, Twitter, Bing & Snapchat

Compensation
Job Type: Full-time Employee
Annual Salary: $60,000-$70,000/Year
Bonus Potential: $500 - $2,000
 

Join Our Team

WHY WORK HERE?

As one of downtown Orlando’s leading digital agencies, Designzillas has a unique way of blending creativity, professionalism and ferocity in everything we do.

Our team of dino-mite website developers, designers, marketers, strategists and analysts all take pride in our work, our reputation and our highly evolved digital skills! The DZ tribe is extremely passionate about the services we offer and excited to create unforgettable online experiences for users everywhere.

  • Downtown Orlando

    Downtown Orlando

    If you’ve been dreaming of an office that’s located in the heart of downtown, then you just can’t beat ours. We’re just steps from the area’s best restaurants, top businesses and more. And with our bright, modern twelfth-floor open office space—it’s easy to want to come to work each day.

  • 24/7 Parking

    24/7 Parking

    There’s a lot to love about downtown. But let’s face it—no one loves paying for parking, especially not every day. As a DZ employee, your parking is covered by us, so you can enjoy working (or partying!) as late as you want to without having to be a slave to the parking meter all night.

  • Health Benefits

    Medical Benefits

    All salaried employees receive full medical and dental benefits, partially paid for by the company. Thinking about doing a backflip off the roof into the pool? Now you can! We cover 50% of our employee’s health, dental, life and vision insurance for the first year and 100% after one year. 

  • Culture

    PTO / Vacation

    Our team believes in the balance of working hard and playing hard. We offer paid time off and vacation days (in addition to 10 paid holidays observed) that continue to grow the longer you’re with the company. So if you get sick or simply want to take a trip around the world, we’ve got you covered!

  • Quality

    Flexible Hours

    Early bird? Great! Late riser? Also great! Designzillas is eager to get your best self at the time that you best produce. So join our team and we’ll figure out a schedule that’s ideal for everyone. We want you to work when you feel you’ll be most productive and charged up.

  • Passion

    Hybrid & Collaborative Environment

    Our team is constantly working together to create the best digital solutions possible for our clients, without being stuck in a cubicle all day. With remote work days and an open floor-plan we’ll keep your days exciting. Bring your headphones!

  • Company Events

    Company Events

    On Wednesdays, we wear pink eat lunch together! And yes, you CAN sit with us. Our company events calendar is stacked with fun in-office and after-hours events every month, so you won't have any trouble getting to know your 20+ new best friends.

  • 401k Matching & Advisory Services

    401k Matching & Advisor

    Investing in your future is important to us! Don't even get us started on NFTs... After one year with Designzillas, we offer 401k with 3% company match and quarterly allocation recommendations from a certified financial advisor.

  • Compressed Workweek

    Compressed Workweek

    The five-day workweek is soooo 1908. After four ferocious years with us, you can choose to ditch the traditional schedule and work a compressed week. Use your three-day weekends to rest up and come back refreshed!

  • Sabbaticals

    Paid Sabbaticals

    Yeah, you read that right. For every five years you spend with Designzillas, we'll sponsor a fully paid four-week sabbatical (or Zabbatical, as we call it) so you can unplug, recharge and go on whatever spirit walk you've been dreaming of.