An authentic and irresistibly good Italian restaurant chain with more than 100 locations worldwide, Buca Di Beppo offers some of the best dishes in family-style cuisine. Guests of all ages come together to enjoy a whimsical, welcoming atmosphere at any location, each featuring vintage photos of Italian-American icons, classic tunes of Frank Sinatra, and attentive service that makes every experience unforgettable.
THE CHALLENGE
When Buca Di Beppo approached Designzillas, some of their biggest website priorities were improving user experience and search engine ranking, having an easy-to-use CMS for rapid content creation, and creating a mobile-friendly design to accommodate the 70+% of customers who preferred viewing the site on a mobile device.
THE APPROACH
With these goals in mind, our creative team came together (family-style) and dug in. We started with creating a fully mobile-optimized site that can be viewed on any device, with a sticky navigation bar that invites users to get a taste of other pages on the website. In terms of user experience, we developed a custom geo-tracker that locates the Buca di Beppo closest to you, as well as third-party integrations that allow customers to book reservations right from the home page.
Evolving the Online Presence for
Buca di Beppo
It started with great meatballs. And like a glass of fine wine, what it needed was a great website to pair with it. Our team took the Buca brand and spiced up its digital presence to give their business the kick it needed to grow even more. See the finished product here.
New Design
Old Design
Blending Well-Crafted Design with Sharp
ENGINEERING
Web Design & UI/UX
FROM CONCEPT TO REALITY
At Designzillas, we know how important a great website design is for attracting great leads to your website. But that’s just a piece of the pie. For Buca Di Beppo, we knew that creating the right website design was an important part of the improvement process, but that creating the best user experience possible was just as important in getting customers in the door.
After discussing their pain points, we were able to turn these ideas from concept to reality. A couple of ways we did this on their new WordPress site was by creating a takeover page for e-club signups, adding a geo-location module to help guests find the nearest Buca restaurant, enabling OpenTable and menu integration, incorporating a portion calculator, showcasing nutritional information, enhancing appearance with movement and parallax design, and more.
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