/ CASE STUDY
UX & SEO Boost for Medical Training Facility
Drupal CMS Development
AdventHealth Nicholson Center sought a more user-friendly website experience, both on the front and back end. They needed a clean, minimalistic design that incorporated their color palette to enhance user experience. They also required a reorganized information architecture and an efficient content management system for quick updates to their ever-changing list of meetings and events.
- Perform a detailed analysis of user and administrator pain points, and strategize an approach to address them
- Simplify the user experience for exploring facility services and courses
- Create a streamlined UX design for the new website
- Provide front-end and back-end development in Drupal CMS
- Integrate multi-language support for global audiences
Our team worked together to create a slick, modern website that’s easily accessible on any device. We strived for a balance of clean design and convenient features to provide an unforgettable user experience. Our mobile-responsive, innovative design helped to ensure the website is as friendly and approachable as the Nicholson Center staff themselves.
We also employed key SEO strategies to improve the Nicholson Center’s organic search rankings on a national scale. By focusing on target keywords like “cadaver tissue” and “training labs,” we helped optimize their website’s content to draw in more relevant traffic. This strategic keyword optimization, combined with other best practices, helped improve visibility and attract more qualified leads to their clinical courses from search engine results pages.
/ Our Work
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