Piper Aircraft has perfected innovative aircraft design and sophisticated engineering. Founded by William T. Piper in Florida’s sunny Vero Beach, Piper Aircraft is a leader in aircraft manufacturing with a long-standing tradition of excellence and ingenuity.
THE CHALLENGE
Piper Aircraft sought to take their brand to new heights with a digital experience that would excite and guide website visitors to spread brand awareness. The new website needed to offer robust resources for visitors, including aircraft model specs, service center locations, dealer locations and more.
This new website’s launch coincided with the debut of the M600/SLS, a first-of-its-kind aircraft that uses Garmin’s Autoland. This industry-first technology blends GPS and aircraft landing systems for a safer flying experience. With all of these moving parts, we knew the Piper website and Garmin’s announcement had to be meticulously coordinated.
THE APPROACH
With such an innovative brand to work with, our team couldn't wait to launch the new Piper Aircraft website into the stratosphere.
We developed a site architecture that placed comprehensive resources front and center for visitors, from the latest model lineups to listings for flight training centers. Alongside this robust site architecture plan, our team designed the website to be as user-friendly as possible, clearly breaking down the complex features of Piper’s aircraft in easy-to-digest pages.
Our Growth Partnership focused on engaging with both longtime brand ambassadors and new fans alike with fresh and innovative aviation marketing strategies.
Elevated Web Design Combined With
Sophisticated Engineering
Piper Aircraft boasts more than 80 years of aviation innovation and deserved a brand experience that reflected that history of innovation. With this in mind, we designed the new website to allow the brand to spread its wings and soar online. The site features the extensive lineup of aircraft models in the navigation, local service centers and aftermarket part dealers, technical publications, Piper Dealers and the Pilot Shop featuring Piper apparel and accessories. Beyond that, we identified and leveraged unique brand awareness opportunities as part of our Growth Partnership to shine a spotlight on Piper Aircraft’s expertise in business and personal aircraft.
New Design
Old Design
A Website that
Takes You to New Heights
First-Class User Experience for
Aviation Marketing & Web Design
Piper Aircraft’s legacy of high-flying innovation and stellar engineering is embodied in every part of their digital presence. With easily accessible information, a convenient dealer-locator tool and more, the guesswork is eliminated for users. The 3D design renderings offer a close-up look on how each aircraft model is meticulously designed to be first-class in both form and function. Each of these features works in harmony to create a seamless user experience.
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