/ CASE STUDY
International Manufacturer Grows Domestic Brand & Lead Generation
Search Engine Optimization
PPC / SEM
Paid Social Media Ads
Spider Mower USA, an innovative remote-control lawn mower company and a subsidiary of Dvořák Slope Mowers Ltd. (the manufacturer of the original SPIDER mowers), came to us seeking a sleek new website to showcase their brand presence in the U.S., generate more awareness for their unique mower lineup and to drive qualified leads to request more information. The challenge involved elevating a relatively niche product into the broader landscape of garden and landscape equipment and demonstrating the unique value of SPIDER mowers to prospects across the United States.
- Create an intuitive and engaging online experience via enhanced UX/UI design
- Improve the visibility of SPIDER mowers in search engine results pages through strategic SEO efforts
- Leverage paid advertising campaigns to target specific prospects with customized messaging
- Capture and nurture potential customers
- Develop a mobile-responsive website design to cater to users on all devices
To showcase the truly unique features and “wow” factor of Spider Mower USA’s premium product line, we developed a mobile-responsive website with a design approach that combined the sleek, high-tech nature of the mowers with the practical and functional requirements of lawn maintenance. The design was aimed at making the products’ features and benefits clear and compelling, leading key prospects on a journey from discovery to purchase.
Our comprehensive national SEO plan for Spider Mower USA targeted high-volume, relevant keywords related to remote-controlled lawn mowers, complemented by updates to the website’s imagery and video content, technical elements and messaging as a whole. Off-page SEO strategies — including building high-quality backlinks — enhanced Spider Mower USA’s domain authority, which significantly improved the company’s rankings well beyond its local headquarters in Orlando, attracting an even wider audience nationwide.
Domestic Lead Generation Funnel
From a lead-generation standpoint, we implemented a strategic funnel that captured email addresses, offered product comparisons and guided users to dedicated landing pages to convert on. This strategy was geared toward helping Spider Mower USA generate sales-qualified leads for their product line, nurturing them at every stage of the buyer’s journey they may enter from. Using this comprehensive approach to lead generation, we helped Spider Mower USA grow its customer base and increase domestic sales dramatically.
/ Our Work
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