As marketers, we want to create the best user experience for our website visitors. Despite the negative connotations that come along with pop-ups, they’re a strategic way to engage with users. Pop-ups have become repopularized by marketers as a method to promote content, drive blog subscriptions, grow email lists and fuel lead generation.
When done correctly, pop-ups can provide thoughtful engagement that can increase your conversion rate. To do so, you should be willing to provide relevant information to your visitors so that they can best decide whether or not to engage with your pop-up.
Is Email Marketing Still Relevant?
According to a 2022 study by Statista, the number of email users worldwide is forecasted at 4.3 billion. This figure is projected to grow to 4.6 billion in 2025, making up more than half of the expected world population in 2025.
A 2019 study by DMA shows that for every $1 you spend on email marketing, you can expect a return of $42 – a promising return on your investment. With more than half of the population expected to become email users, email marketing is not a thing of the past, but rather a game-changing opportunity that marketing professionals should not miss out on.
There are various ways to engage with email marketing. For instance, using pop-up plugins and opt-in forms helps increase your email list to better optimize your email marketing.
As mentioned earlier, using conversion marketing tools on your website will help build your email subscriber list. After building these critical email lists, you’ll then be able to use them to execute your marketing strategies.
What Is OptinMonster?
OptinMonster is a lead generation software that allows you to create pop-up forms to boost your conversions. This software helps you convert more of your website visitors into email subscribers, and eventually, customers. Without having to write a single line of code, OptinMonster lets you customize pop-ups that users can fill out, ultimately growing your email list.
Signing up through a pop-up should provide the user with relative information or content like a newsletter or discount code. This way, they receive something they want in exchange for their email, and you receive a conversion that grows your email list, which could result in a potential future customer.
In addition to customizing and building pop-ups for your website, OptinMonster has other features that can help you keep track of optimization efforts on your website. These features include:
- Conversion Tracking: OptinMonster uses Google Analytics to track events and conversions of your opt-in forms that resulted from your opt-in tools.
- Split Testing: OptinMonster uses A/B testing to make it easy to split test your campaigns and find out what works and what doesn’t in real time.
- Yes / No Campaigns: OptinMonster lets you create a multistep form that grabs users’ attention and lets them decide what action to take next through a simple Yes / No click. The two-step opt-in campaigns help boost conversions and increase revenue on your site.
- MonsterLinks: MonsterLinks turns any image or link into a 2-step opt-in campaign by triggering a popup when users click on the campaign.
- Deliverable Downloads: OptinMonster lets you provide deliverable downloads such as e-books or PDF guides directly to users through email, download buttons on your website and submission forms.
OptinMonster is an essential tool to help you increase your conversion rates and keep track of how your optimization efforts are performing. Let’s dig deeper into OptinMonster’s most popular tools and how they can help you optimize your website and increase your conversions.
Drag ‘n’ Drop Builder
The Drag ‘n’ Drop builder allows you to create pop-ups and choose different campaign types to deliver the highest conversion rates. The Drag ‘n’ Drop builder allows you to create eye-catching opt-in forms, targeted pop-ups and marketing campaigns.
The Drag ‘n’ Drop builder is OptinMonster’s most popular tool for a reason. According to OptinMonster, when properly utilized, relevant pop-ups can lead to a 9.28% conversion rate. Opt-in forms will not only help you collect users’ information, but also give you the foundation you need to begin nurturing new relationships with potential customers.
But what makes the “right” pop-up? How should you best utilize opt-in forms? In addition to providing useful content to your users, your pop-ups should not be intrusive or distracting to a user’s overall experience. You can find templates and tips on OptinMonster’s website for the best practices that will help you create better optimized pop-up forms to increase your conversion rates.
MonsterLinks 2-Step Opt-In
MonsterLinks turns any image or link into a 2-step opt-in campaign — with no coding required. When website visitors click on an image or link, a pop-up appears asking them to subscribe or purchase from your website.
The desired result of implementing a MonsterLink 2-step opt-in is for users to ultimately sign up. Once they click the link or image, they’re more likely to complete the second step and convert.
Geo-Location Targeting
The Geo-Location Targeting feature on OptinMonster sends highly targeted ads to visitors depending on their location. The feature helps eCommerce retailers and content publishers target relevant campaigns towards users in specific locations. The Geo-Location Targeting tool allows you to display special offers to specific location segments, as well as other relevant content like limited-time offers, coupons and more.
OptinMonster’s Geo-Location Targeting is used to increase engagement, attract more customers and increase sales. When you target by location, it provides users within specific proximity with a better user experience that feels highly personalized and relevant to their needs.
Exit-Intent Technology
70–96% of users who leave your website will likely never return. OptinMonster’s signature exit-intent technology allows you to convert users to subscribers, and even customers, before leaving your website.
So, how does it work? OptinMonster’s exit-intent technology detects user behavior and allows you to display a targeted pop-up with relevant messaging with the intent to stop them from exiting your website. Exit-intent technology can help you convert an additional 2 – 4% of your website visitors into email subscribers, decreasing the number of users who were not planning on converting or even continuing their web session.
Should OptinMonster Be Used In Your Business?
Every business has different goals and objectives that will ultimately define what tools they should implement into their strategies. With OptinMonster, there are endless features you can utilize in your conversion optimization efforts. This tool will help you grow your email list, generate leads and increase your revenue by engaging with users based on their user behavior. The bottom line translates to maximized engagement, increased conversions and more sales when implementing the OptinMonster tool.
However, that doesn’t mean you should stick to just one tool. With the list of conversion optimization tools growing, it’s important to consider all your options. Use the tools that best fit your business needs and will help achieve your business goals.
Are you struggling to take your business to the next level? If you’re lacking a digital strategy, struggling to be found online and not making quality conversions, Designzillas can help you turn your website into a conversion marketing machine and meet your desired business goals.
