As most business owners can attest to, hiring a digital marketing agency is like hiring an extension of your team, as there is a lot of time, money and collaboration that goes into it.

Danielle Irigoyen Avatar


Tips for Selecting the Right Digital Marketing Agency

Tips for Selecting the Right Digital Marketing Agency

6 min read

Selecting the right digital agency is a crucial decision for any business, and it’s not a task to be taken lightly. The consequences of choosing the wrong agency can be significant, as it involves investing time, money and collaboration. When hiring a digital agency, you’re essentially bringing on an extension of your team, and this partnership requires careful consideration. With the right agency by your side, you can achieve your business goals and ensure that your investment pays off. To help you make an informed decision, we’ve compiled a list of tips we believe any client can use when considering their marketing agency candidates.

Ensure the Agency’s Services Align with Your Business Needs

Ensure the Agency's Services Align with Your Business Needs

When choosing a digital agency, ensuring that the services they offer align with your business’s needs is essential. While many agencies claim to be full-service, they may only provide some of the services that your business requires. So, it’s crucial to be selective and ask plenty of questions to understand what you can expect and how it compares to your business’s requirements.

Moreover, the services offered by the agency should always be strategic and aimed at enhancing your business as a whole. Ensure they can show you exactly what their strategy is and what results they aim for while completing those services for you.

Check for Industry Expertise and Experience

Check for Industry Expertise and Experience

Industry expertise and experience are essential when choosing a digital marketing agency. You want an agency that can show they’re the experts in your field and have a solid understanding of the best tactics for your business.

One way to measure an agency’s expertise is by looking at its certifications, awards or industry-related accolades. These credentials demonstrate their knowledge and skills and ensure clients can trust them to be fully knowledgeable in their field.

Another way to assess an agency’s expertise is by looking at its complementary pieces of information or premium content, such as webinars, white papers, e-books or infographics. If an agency is willing to offer helpful information for free, it’s a good sign that they know what they’re talking about.

Experience is also crucial when choosing a digital marketing agency. Though digital marketing is relatively new compared to other fields, a solid background working with its predecessors and a thorough understanding of digital marketing and its best practices are essential. Look for an agency with significant combined experience and can provide case studies or references demonstrating their ability to deliver results.

Research Their Tools and Technologies

types of digital marketing tools

Digital marketing agencies rely on a set of essential tools to conduct research, track data and stay strategic with their marketing efforts. These tools are necessary to ensure that we stay ahead of the competition and provide the best possible results for our clients.

Some of the most popular tools used by digital marketing agencies include HubSpot, Google Analytics, SEMrush, BuzzSumo and more. These tools are crucial for conducting keyword research, tracking website traffic and user behavior, monitoring social media performance and creating effective marketing campaigns.

As a client, it’s important to research the different types of tools used by the agency you’re considering to ensure that they use the latest technologies effectively to achieve your desired results. 

Ensure Transparent Communication and Reporting

digital marketing agency communication

When it comes to working with a digital marketing agency, every business owner has a level of involvement they prefer. Some prefer to be fully immersed in their marketing campaigns, while others prefer minimal involvement. Regardless of your preference, it’s crucial to ensure that the agency offers transparency and open communication right from the start.

Ask the agency directly about their reporting frequency and process to determine their communication style. Questions like “How often will you communicate the results of my campaigns to me?” or “Will I receive a monthly report?” can help gauge whether their communication style aligns with your expectations.

It’s also important to assess how the agency handles less favorable results for your campaign. If they aren’t transparent about these outcomes or don’t offer solutions to improve results, it may be time to look elsewhere.

Look for Excellent Customer Service

digital marketing agency customer service

Customer service is key in any business, including a digital marketing agency. You want to work with an agency that values your needs and goals and is committed to providing top-notch customer service.

During the consultation phase, pay attention to how the agency treats you. Are they attentive to your needs and responsive to your questions and concerns? Do they explain their services and pricing clearly and straightforwardly?

Additionally, take the time to read reviews and testimonials from their past clients to get a sense of their customer service reputation. Positive reviews can be a good sign, while negative reviews may be a warning sign.

A reliable agency should always strive to exceed your expectations and delight their clients. They should be transparent about their processes, communicate proactively and have a customer service policy.

Consider the Value, Not Just the Price

Consider the Value, Not Just the Price

It’s important to consider the value you will receive when choosing a digital marketing agency rather than simply opting for the cheapest or most expensive option. A cheap agency that uses black-hat SEO or outdated tactics may end up costing you more in the long run, and one that employs inexpensive third-party contractors to do your work could result in disaster.

Similarly, an expensive agency may offer more services than your business actually needs, leading to unnecessary costs. To make an informed decision, do some research and compare pricing to ensure that the agency you choose offers services at prices that are competitive and make sense for your business.

When evaluating pricing, be sure to consider the agency’s experience, expertise and the quality of service you will receive. A good agency should provide transparent pricing and be upfront about any additional costs or fees. Ultimately, the goal is to find an agency that offers high-quality services at a competitive price point to get the best value for your investment.

Assess Long-Term Compatibility

Assess Long-Term Compatibility

Hiring a digital marketing agency is a long-term commitment, and you want to ensure that the agency’s values and culture align with your business’s. It’s crucial to assess the agency’s compatibility with your business in the long run to ensure a successful partnership.

Start by researching the agency’s values and mission statement to determine if they align with yours. Additionally, look at their past work to see if they have experience in your industry or similar businesses. This can be a good indicator of their ability to understand your business and provide effective solutions.

Communication is also important for long-term compatibility. Make sure that the agency’s communication style and frequency work for you and that they are responsive to your questions and concerns.

Finally, trust your instincts. You want to work with an agency you trust and feel comfortable with. Look for a transparent, respectful agency that cares about seeing your business grow. A good agency puts your business’s long-term well-being first, never sacrificing it for a short-term sale. If an agency is trying to sell you on outdated or unnecessary tactics/tools, you should start looking elsewhere. Your digital growth agency should be thinking about your business’s prolonged success. 

Remember, finding the right digital agency is not just about finding a service provider but also finding a partner who is invested in your success. At Designzillas, we understand the importance of building long-term relationships with our clients, and we are committed to helping businesses grow by providing effective digital marketing solutions.

So, take the time to research, evaluate and compare different agencies to find the one that is the best fit for your business. With the right digital agency, you can achieve your business goals and take your business to the next level.


Danielle Irigoyen

Always armed with a chai latte and a plan, Danielle is Designzillas' Digital Marketing Manager, who's got strategy, prioritization and goal-based decision making down to a science. She loves guiding her team using conversion marketing tactics to create digital magic for our clients every day.

Danielle Irigoyen Avatar


Get In Touch