Google Analytics 4 Top 6 Things Businesses Need to Know About GA4

Discover how Google Analytics 4's event-based data collection, ability to measure user data across platforms, emphasis on user privacy, predictive insights, and data-driven attribution can help your business stay ahead of the curve when it comes to analytics and measurement.

Chris Archer

Top 6 Things Businesses Need to Know About GA4

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Top 6 Things Businesses Need to Know About GA4

Google’s Phasing Out Smart Shopping Should You Make the Switch to Performance Max Now?

As Google sunsets Smart Shopping in favor of Performance Max, should you make the switch now, or wait for Google to update your campaigns automatically?

Annie Lovelock

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Google’s Phasing Out Smart Shopping for Performance Max

Learn Conversion Marketing & Boost ROI Introducing: The Conversion Academy

Introducing The Conversion Academy — an expert-led educational platform that teaches conversion marketing tactics to take your strategy from average to APEX.

Annie Lovelock

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Learn Conversion Marketing & Boost ROI With The Conversion Academy

How to Increase Conversions and SQLs Through Data Marketing Intelligence

Learn how we use data marketing intelligence to boost conversions for our client partners to get higher quality leads by leveraging your users' data attributes.

Amber Stamatakis

A human hand shaking the "hand" of an AI machine.

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How to Increase Your Conversions and SQLs Through Data Marketing Intelligence

Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Google will transition from Universal Analytics to Google Analytics 4 in the summer of 2023. Here’s how you can prepare today.

Madeleine M.

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Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Conflict & Cybersecurity What International Tensions Could Mean for Your Digital Security

Learn how escalating tensions between Russia and NATO allies may impact U.S. businesses and how you can improve your cybersecurity to avoid data breaches.  

Annie Lovelock

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Conflict & Cybersecurity: What International Tensions Mean for Your Business

Everything You Need to Know About the StoryBrand Framework

Struggling to communicate to prospects in a way that compels them to take action? The StoryBrand Framework is a great tool to clarify your brand's message and entice users to convert online. Here's everything you need to know about StoryBrand to get started.

Madeleine M.

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StoryBrand Framework: Everything You Need to Know

Email Marketing: 8 Ways to Improve Your Email Marketing Conversion Rate

You may have a great email open rate and a great click-through rate, but how many of those people are actually converting on the primary action you want them to take?

Tina Fleming

Email Marketing Conversion Rate

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How to Improve Your Email Marketing Conversion Rate

HubSpot Agency Partner CRM B2B Best Practices to Power Up Your Marketing Strategy

B2B marketing and B2C are two entirely different beasts. Try these CRM best practices to take your B2B strategies to the next level!

Eloise West

CRM B2B Best Practices to Take Your Strategies to the Next Level

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CRM B2B Best Practices to Power Up Your Marketing Strategy

Top 6 Things Businesses Need to Know About GA4
Chris Archer

Top 6 Things Businesses Need to Know About GA4

Discover how Google Analytics 4's event-based data collection, ability to measure user data across platforms, emphasis on user privacy, predictive insights, and data-driven attribution can help your business stay ahead of the curve when it comes to analytics and measurement.

Google Analytics Preview
Chris Archer

Why You Need a Custom GA4 Migration

Universal Analytics is shutting off on July 1st. Don't let Google auto-configure your GA4 migration.

Top Personalization Tools for Marketers in 2023
Annie Lovelock

Top Personalization Tools for Marketers in 2023

Personalization is the name of the game in 2023, and we've put together a list of the best tools for marketers to help you create a more personalized experience for your customers.

Cupid’s Conversion Marketing Love Potion: 3 Tips for Converting Users
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Cupid’s Conversion Marketing Love Potion: 3 Tips for Converting Users

Ready to turn your users into paying customers? Celebrate this Valentine's Day with 3 foolproof tips straight from Cupid’s conversion marketing love potion.

Usability Testing for Small Business Owners.
Annie Lovelock

Usability Testing for Small Business Owners: A Step-by-Step Guide

Don't miss out on conversions! Make sure your small business website is user-friendly and easy to navigate with our step-by-step guide on usability testing. Learn how to define your goals, identify your target audience, and analyze feedback for continuous improvement.

The Role of Psychology in Conversion Marketing
Annie Lovelock

The Role of Psychology in Conversion Marketing

Understanding consumer psychology is essential for successful conversion marketing. In this article, we explore how persuasion, emotions, and usability can be leveraged to drive conversions. Learn how to tap into the underlying motivations and behaviors of your target audience and create campaigns…

Maximizing Conversions With Customer Journey Mapping
Annie Lovelock

Maximizing Conversions With Customer Journey Mapping

Customer journey mapping is a valuable tool for conversion optimization, allowing businesses to understand the path their customers take before, during, and after making a purchase. By seeing their business from the customer's perspective and identifying key areas for improvement, businesses can…

Personalization in 2023: How to Leverage It for Your Business
Nick Osler

Personalization in 2023: Leveraging It For Your Business

Personalization is essential for businesses looking to succeed in the crowded and competitive marketplace of 2023. By delivering tailored experiences to individual customers, companies can drive engagement, increase sales, and build customer loyalty.

Our top 4 conversion marketing predictions for 2023.
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What to Expect in 2023: Our Top 4 Conversion Marketing Predictions

Curious about what conversion marketers are going to be focused on this year? Here are our top 4 predictions for 2023.

Map Marker