95% of job seekers consider employer brand when applying. 69% of candidates would turn down an offer from a bad employer. Employer brand is all about perception.

Lead nurturing is the process of supporting, engaging and building relationships with prospective customers through relevant information at each stage of a buyer's journey.

In the world of marketing, content marketing is a huge buzzword. It's an effective way for businesses to speak directly to their customers and offer solutions or answers. And that's what builds trust, which in turn can lead to increased conversions. But what about in B2B industries?

Whether people want to go out for dinner, spend the weekend hiking, blow off some steam bungee jumping, or want a new lipstick supplier for their beauty store, reviews will tell them where to look and whether those places are worth their time and money. Internet reviews run the world!

Your website is like the storefront of your business, and an appealing design can help you attract the most visits and convert more leads.

Domain authority (DA) has been a constant debate among SEO professionals — there's always a war going on in the SEO world. Is DA important? Before answering these questions, let's first define the metric.

Nearly 48% of the world's population is on social media, and this makes social media an effective marketing strategy for all businesses. However, there are many social platforms, and you may not have the time to stay active on all of them.

We’re thrilled to announce that Clutch recognized our top-notch digital marketing and named us a leader in several categories in both Orlando and Florida, including top web design, top UX design and top B2B service provider.

B2B marketing and B2C are two entirely different beasts. Try these CRM best practices to take your B2B strategies to the next level!