Google’s Phasing Out Smart Shopping Should You Make the Switch to Performance Max Now?

As Google sunsets Smart Shopping in favor of Performance Max, should you make the switch now, or wait for Google to update your campaigns automatically?

Annie Lovelock

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Google’s Phasing Out Smart Shopping for Performance Max

Learn Conversion Marketing & Boost ROI Introducing: The Conversion Academy

Introducing The Conversion Academy — an expert-led educational platform that teaches conversion marketing tactics to take your strategy from average to APEX.

Annie Lovelock

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Learn Conversion Marketing & Boost ROI With The Conversion Academy

How to Increase Conversions and SQLs Through Data Marketing Intelligence

Learn how we use data marketing intelligence to boost conversions for our client partners to get higher quality leads by leveraging your users' data attributes.

Amber Stamatakis

A human hand shaking the "hand" of an AI machine.

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How to Increase Your Conversions and SQLs Through Data Marketing Intelligence

Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Google will transition from Universal Analytics to Google Analytics 4 in the summer of 2023. Here’s how you can prepare today.

Madeleine M.

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Google's Sunsetting Universal Analytics in July 2023: How to Prepare with GA4

Conflict & Cybersecurity What International Tensions Could Mean for Your Digital Security

Learn how escalating tensions between Russia and NATO allies may impact U.S. businesses and how you can improve your cybersecurity to avoid data breaches.  

Annie Lovelock

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Conflict & Cybersecurity: What International Tensions Mean for Your Business

Everything You Need to Know About the StoryBrand Framework

Struggling to communicate to prospects in a way that compels them to take action? The StoryBrand Framework is a great tool to clarify your brand's message and entice users to convert online. Here's everything you need to know about StoryBrand to get started.

Madeleine M.

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StoryBrand Framework: Everything You Need to Know

Email Marketing: 8 Ways to Improve Your Email Marketing Conversion Rate

You may have a great email open rate and a great click-through rate, but how many of those people are actually converting on the primary action you want them to take?

Tina Fleming

Email Marketing Conversion Rate

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How to Improve Your Email Marketing Conversion Rate

HubSpot Agency Partner CRM B2B Best Practices to Power Up Your Marketing Strategy

B2B marketing and B2C are two entirely different beasts. Try these CRM best practices to take your B2B strategies to the next level!

Eloise West

CRM B2B Best Practices to Take Your Strategies to the Next Level

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CRM B2B Best Practices to Power Up Your Marketing Strategy

Disabled Access Credit (Section 44) IRS Will Pay You $5,000 for Website ADA Expenditures

If you've been waiting for a sign to update your website, this is it. Under the Disabled Access Credit, the IRS will pay $5,000 for web accessibility modifications.

Chris Archer

Disabled Access Credit: IRS Will Pay You $5,000 for Website ADA Expenditures

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IRS Will Pay You $5,000 for Website ADA Expenditures

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Kat Hughes

A Shockingly Sweet Guide to Partnering With a Digital Agency

Are you looking for a frighteningly ferocious digital agency to partner with? Here's a short and sweet guide to help you make the best decision for your brand.

Frankenstein Digital Marketing Strategy
Johnny Hughes Bio

It's Time to Stop Your Frankenstein Marketing Strategy

Over the years, your sales and marketing team have stitched together ideas, content, pieces and parts to comprise a Frankenstein marketing strategy and it's coming back to haunt you.

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Jessica Warner

12 Local SEO Tips to Beat Your Competition

Want local SEO tips? We’ve got 12 of ‘em! Learn how you can beat your competition and climb to the top of local SERP rankings.

Group of marketers discussing conversion rate optimization best practices
Headshot of Danielle Irigoyen

CRO Essentials: 7 Top Conversion Rate Optimization Best Practices

When was the last time you checked how your landing pages are converting? Up your CRO game with our favorite conversion rate optimization best practices.

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Tina Fleming

SERPs Up! Your Gnarly Guide to Custom Google SERP Features

We’ll show you some creative ways you can start riding the SERP features wave with this totally tubular tutorial. 🌊

Photo of happy mobile web users illustrating the importance of mobile user experience design principles
Juan Sanchez

12 Design Principles for Mobile UX You Need to Know

Don’t let mobile web design scare you! Go from good to great by following these 12 mobile experience design principles.

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Tina Fleming

Voice Search SEO: 5 Actionable Strategies

Voice search: it’s the new frontier of SEO. We’re giving you five actionable strategies you can use for your voice search SEO plan.

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Headshot of Danielle Irigoyen

Marketing 101: How to Make a Digital Ad Budget

How much should you spend on digital ads: a little or a lot? Here’s the rundown on how to make a digital ad budget for your business.

team working on a ux web design
Juan Sanchez

The Big Difference Between UI & UX Web Design

UX web design and UI both refer to users and both have to do with design. But what’s the difference between the two?